The global industry is suffering from an unprecedented crisis that has affected the entire world. The 2030 agenda that Professor Dimitrios Buhalis is developing at the hybrid Digi.Travel Conference will support the restart of the Global Tourism industry and will also address the emerging challenges and opportunities. He said “2030 is around the corner and COVID has transformed markets, tourists and employees. We need effective strategies to support tourism destinations and organisations to develop their resilience and address future challenges.”