DigiHealth & Smart Tourism labDeggendorf Institute of Technology
Dr. Katerina Volchek is a professor and a manager of the DigiHealth & Smart Tourism lab at Deggendorf Institute of Technology. She is an expert in customer experience, information and communication technologies and marketing strategy for tourism, including design of personalised services and optimisation ROI through marketing attribution. Currently, her research interest also lies in the field of neuromarketing and smart environments. Katerina serves as a Director for Marketing at the International Federation for Information Technologies and Travel & Tourism (IFITT).